-
Recognizing the Highest Achievement in Public Relations Programs or Projects
The Silver Spur Award honors outstanding professional achievement in developing and implementing significant public relations programs or projects for employers or clients. A winning Silver Spur entry clearly demonstrates that sound public relations objectives and philosophy were incorporated into the program and that high standards of research, planning, execution and evaluation were met.
Work produced by Texas public relations practitioners may be entered in any of the Silver Spur Awards competition categories. An entry may be submitted in more than one category, but a separate fee and entry binder is required for each category entered.
SS 1: Community Relations
A communications program or project developed and implemented to achieve a specific short-term goal or to address a specific problem in a community.
SS 2: Corporate Identity
A communications program or project designed to develop and/or promote a company’s brand to its constituents. The goal should be awareness not sales.
SS 3: Crisis Communications
A program or project developed and implemented as part of an organization’s crisis management plan.
SS 4: External Relations
A communications program or project directed primarily toward external audiences.
SS 5: Internal Relations
A communications program or project directed primarily toward internal audiences.
SS 6: Marketing
A communications program developed and implemented primarily to promote a specific product, service or idea.
SS 7: Media Relations
A communications program or project developed and implemented specifically for media audiences.
SS 8: Multicultural Campaign
A communications program developed and implemented for more than one cultural audience.
SS 9: Nonprofit Public Relations
A communications program or project on behalf of a nonprofit organization. This program may be directed primarily to an internal audience, an external audience or multiple audiences.
SS 10: Partnership Campaign
A communications program or project developed and implemented jointly by two or more partners (companies, agencies, nonprofit organizations or any combination of those entities).
SS 11: Public Affairs/Government Relations
A communications program or project developed and implemented to influence public policy, legislation, regulations, or political activities.
SS 12: Special Event
An event planned and implemented to support public relations objectives.
SS 13: Social Media Campaign
A campaign primarily implemented through the use of social media: blogs, online social networking sites, etc.
