Independent beauty schools wrestle back marketing from portals through innovative marketing cooperative 

Independent beauty schools wrestle back marketing from portals through innovative marketing cooperative

June 9, 2009

Victoria, BC — Enrollment Resources Inc. announces today a revolutionary new marketing co-operative that will give selected beauty schools a greater marketing edge.

“It can be challenging at best of times to identify the most practical use of a marketing budget,” says Enrollment Resources co-founder Gregg Meiklejohn. “Internet portals have evolved as a prime media source yet compared to traditional media, conversion rates suffer. Often Schools can’t identify where leads come from or how many competitors have been sold their leads. In our opinion it’s a mess.”

Meiklejohn goes on to say: “ when you factor in the expensive nature of TV and radio, and the challenge of staying on top of emerging internet marketing opportunities such as blogs, Twitter, Facebook, Myspace, Google, Yahoo, it’s no surprise most school owners and managers just don’t have the time or expertise to figure it out, let alone implement these tactics.“

The 5 Star Beauty Schools marketing co-operative gives selective beauty schools the best of both worlds – world-class education marketing covering all the best practices run by industry-leading professionals, and exclusive, geographically protected leads on a pay per lead pricing system. The program is designed to give prospective students a seamless user experience that showcases the school matched exclusively within their geographic region.

In order to maintain quality, those joining the coop must administer to students and alumni a Quality Score survey and meet minimum requirements. This ensures prospective students get matched with only quality schools.

Other highlights of the co-op include:

• high quality exclusive, geographically protected leads on a pay per lead pricing system
• Prospective students connect with the school via the internet or through direct phone connection..
• Prospective students are led through a seamless user experience that will showcase the member school only. Leads are geo-targeted within an exclusive protected territory.
• Members get the benefit of an extensive and sophisticated National marketing campaign using a variety of tactics they couldn’t hope to afford on your own.
• Access to our marketing research and development stream.
• Prospective students receive valuable industry information and tips to help galvanize interest thus improve member schools odds of converting.

“The marketing co-operative concept is going to revolutionize the industry. It gives schools the benefits of having a national marketing campaign, but brings it down to a regional level,” says Meiklejohn. “This will change the game.”

For more information, please contact:

Gregg Meiklejohn

Co-Founder

Enrollment Resources Inc.

250 391 9494

gregg@enrollmentresources.com

Background

Enrollment Resources Inc. specializes in helping Private Post Secondary Schools improve performance. Programs allow schools to recapture enrollments being left behind and revenue and time waste. ER typically identify several hundred thousand dollars in performance opportunity for a typical multi program campus. The company also offers co-op marketing, retention and re-marketing campaigns, based on best practices.

Enrollment Resources was established in 2003 by Shane Sparks and Gregg Meiklejohn, direct response marketing veterans of over 20 years. Gregg and Shane can be found on occasion delivering workshops at Education Conferences throughout North America…   .