| The Dallas chapter of the Public Relations Society of America (PRSA) is hosting its monthly luncheon titled "Crisis Communications & Reputation Management: How Southwest Airlines responded to 9/11 and other crises to keep its enviable reputation intact" on Thursday, September 11. The guest speaker is Beth Harbin, Director of Strategic Public Relations at Southwest Airlines.
No crisis plan could have anticipated the disaster of 9/11 and the grounding of the entire U.S. airline industry. Yet, Southwest Airlines' PR team responded with clear direction to regain public confidence and maintain employee morale as the airline scrambled to restore operations in the days that followed. Attendees will listen as Harbin recollects Southwest Airlines' response to 9/11 and how its crisis plans evolved to handle subsequent challenges to remain one of the most admired companies in the world.
The Dallas luncheon will take place at the Park Cities Club located at 5956 Sherry Lane, Ste. 1700. Registration begins at 11:30 a.m. The luncheon and speaker presentation begins at noon. The cost for members is $30, $40 for nonmembers and $25 for full-time students working toward a degree. Deadline for registration is 5 p.m. Monday, September 8. A five dollar fee will be added to the prices listed above for late online registrations and walk-up registrations.
To RSVP to this great event, visit www.prsadallas.org. To cancel a reservation, please contact Liz Kennedy at LKennedy79@aol.com. Cancellations are due three days before an event. No shows will be billed. The PRSA Dallas Luncheon
About the Presenter:
As a primary spokesperson for the nation's fourth largest airline, Beth Harbin intimately understands the power of the press and the impact of a positive corporate reputation. She recently received the airline's highest award, the President's Award, for her leadership in the re-writing of the airline's crisis plan and its execution during a recent flight irregularity that received national media attention. She worked directly with the airline's CEO under intense pressure to develop public statements, executive talking points, press releases and position papers which were carried by the national news media and the airline's own web site. The Dallas Morning News, PR Week, and USA Today all lauded the airline's response to that crisis. On another difficult issue, she represented the airline on live, national television to help quench escalating media attention to a controversial customer policy.
In addition to crisis management, Beth has had significant involvement with the airline's investor relations, governmental affairs, aircraft maintenance, marketing, field sales, legal, and human resources departments. She was the communications lead for the launch of the airline's successful web site - southwest.com - which has grown into the airline industry's most successful e-commerce site with well over $1 billion in annual revenues.
Her role in the Public Relations department at Southwest Airlines has helped that team win such awards as the Lone Star Award from the Texas Public Relations Association and the Corporate Communication Team of the Year designation from PR Week. Beth manages information for national trade publications and works with major daily newspapers and TV stations on key issues. Her specialty, however, is taking complex issues and re-packaging them for the greatest impact on a targeted audience.
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