Chicago distributor a promotional products industry pioneer using social 

Chicago distributor a promotional products industry pioneer using social
technology to engage clients
AUSTIN, Texas, June 16 /PRNewswire/ -- Boundless Network
(http://www.boundlessnetwork.com), a technology-enabled branded
merchandise distributor, announced today that Chicago-area distributor
Big Frey Promotional Products has joined the company. Boundless Network
has completed 11 acquisitions since the beginning of 2008, including
the addition of four branded merchandise distributorships in the
Midwest region, significantly expanding the company's presence in the
area. The company continues to seek additional branded merchandise
partners across the country.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070918/LATU123LOGO)
"Seth Frey is a thought leader in the promotional products industry.
It's exciting to see innovative, entrepreneurial minds partnering with
Boundless. I truly believe that Boundless' technology and
infrastructure will enable Big Frey to become an invaluable partner to
its clients. I expect to see an immediate positive impact on Big Frey's
business," said Boundless Network President Jason Black.
Seth Frey started Big Frey Promotional Products in 2003 following the
success of Granny's Goodies, an advertising specialty and corporate
gift company he began in 1994. Frey has built a solid customer base
with numerous Fortune 500 companies and professional service firms,
securing a niche in the recruitment space. Recently, in response to the
growing demand for Web 2.0 technologies, Frey incorporated social media
tactics to further engage his client base and create a strong virtual
presence.
"The ultimate goal of any sales organization is to capture 'eyeballs,'
and hence, recurring sales opportunities," said Frey. "Working with
Boundless, we are able to integrate our social media strategy with
Boundless' customer technology platform. The combination of these key
tactics will certainly strengthen our existing relationships and
attract new business from those looking for real value from their
branded merchandise partner."
Frey's use of social technology includes blogging on his website
(http://www.bigfrey.com/), posting short video clips to his active
YouTube channel (http://www.youtube.com/BigFreyPromo) and frequent
updates via Twitter (http://twitter.com/sethfrey).
"Our customer base is technologically savvy, and they demand a partner
with the tools to improve brand control while simultaneously maximizing
their marketing dollars. Boundless Network's technology is the only
platform in the industry that can help companies achieve this goal.
Joining Boundless was a strategic move for my business and my
customers," Frey continued.
Frey was attracted to Boundless Network's use of innovative social
media and marketing tactics, as well as the patented technology that
enables customers to manage their branded merchandise purchasing. In
addition, Frey cites the company's strong financial partners and
stability, seasoned executive team and continued commitment to
innovation and value for the customer.
In 2009, Boundless Network plans to continue recruiting top independent
promotional professionals, while acquiring top promotional products
distributors with revenues between $2 million and $10 million that are
located in key regions throughout the country. In three years Boundless
Network has grown from two to more than 150 employees; 70 are located
in Austin. Since the beginning of 2008, the company has completed 11
acquisitions and expanded nationwide from a single location to 20
regional offices located coast-to-coast.
The Austin Business Journal recently ranked Boundless Network as the
No. 2 fastest growing company in Central Texas in the more than $10
million in revenue category. The company was also recognized as the No.
6 best place to work (http://www.boundlessnetwork.com/press) in the
promotional products industry by the Advertising Specialty Institute
out of more than 16,000 companies in the industry.
Boundless Network was awarded a 2009 Silver Spur from the Texas Public
Relations Association (TPRA) and two Bronze Quill awards from the
International Association of Business Communicators (IABC) for the
company's use of social media and digital public relations.
About Boundless Network
Venture-backed Boundless Network is transforming the $20 billion
promotional marketing industry through a highly trained, professional
sales organization and proprietary technology that empowers companies
to proactively manage their promotional spend. Our patent-pending
technology platform connects buyers across organizations to create
efficiencies of scale and reduce the cost of branded merchandise by as
much as 40 percent. Headquartered in Austin, Texas, Boundless Network
is one of the fastest growing companies in the promotional marketing
industry. To learn more about joining Boundless Network, visit
http://www.boundlessnetwork.com/join. Follow Boundless Network on
Twitter: @BoundlessNetwk
Contact:   Thomas Terry             Courtney Powell
Diverge                  Boundless Network
512-532-2869             512-879-4408
tterry@divergecom.com    cpowell@boundlessnetwork.com
SOURCE Boundless Network